{{item.tagA}} {{item.tagB}}
{{item.homeTitle}}
{{item.cardDesc}}
I'm Neeraj — a product designer who thinks in systems. Engineer first, so I map how everything connects before I design a screen.
he asks "how does it all connect?" a lot
{{item.tagA}} {{item.tagB}}
{{item.cardDesc}}
Campaigns, emailers and launch creatives — where I learned to say one thing per frame.
need something like this?
Campaigns, emailers or a full product — let’s talk.
Message me directly on WhatsApp. I usually reply the same day.
scroll to read the whole email ↓
{{t.n}}
{{tl.n}}
{{tl.role}}
{{tl.how}}
{{tip.n}}
{{tip.role}}
{{tip.how}}
My toolkit. {{capVerb}} a tool to see what I do with it.
a little about life off-screen
I love to*
{{pt.t}}
{{pt.org}}. {{pt.d}}
The wall
Say hi, share feedback, or tell me what you're building. It goes up on the wall.
{{n.note}}
{{n.name}}
{{n.meta}}
{{g.note}}
{{g.name}}
{{g.meta}}
PIN A NOTE
That email doesn’t look right — check for a typo.
Add your name and a note to pin it.
Your email stays private. Your name, photo and note go up on the wall.
{{p.intro}}
{{st.v}}
{{st.l}}
{{nt.k}}
{{nt.v}}
{{p.heroCaption}}
01 · Premise
HOW VALUE MOVED · BEFORE
{{ch.t}}
{{ch.gap}}
02 · The problem
{{p.cs.problemIntro}}
{{pn.t}}
{{gl.t}}
Constraints · the real-world boundaries
{{ct.t}}
{{ct.d}}
03 · Research & process
Project timeline · {{p.cs.timelineLine}}
{{pr.t}}
{{pr.d}}
Methods
Competitive benchmark
{{p.cs.competeNote}}
Who we designed for
{{sk.role}}
{{sk.who}}
NEEDS
{{nd}}
PAIN POINTS
{{pn}}
Insight → design response
In their words · field interviews
“{{vc.q}}”
{{vc.who}}
04 · Strategy
Deciding factors
{{fx.d}}
05 · Information architecture
Sitemap · the new structure
{{p.cs.mapRoot}}
{{br.n}}
Before → after
{{bf}}
{{af.t}}
{{p.cs.baCap}}
Key journeys
{{jr.t}} · {{jr.s}}
06 · Flows
{{p.cs.flowCur.t}} · {{p.cs.flowCur.count}}
{{p.cs.flowCur.d}}
scroll sideways → each screen is one step of the journey
07 · Key trade-offs
{{to.a}}
{{to.b}}
Why: {{to.why}}
08 · Design system & execution
Lo-fi → hi-fi evolution
{{p.cs.lohiNote}}
{{lh.n}} — {{lh.d}}
Component & system scalability
{{p.cs.dsIntro}}
{{sy.k}}
{{sy.v}}
Annotated final UI
Hover or tap a pin to see why it's there.
{{sc.t}}
09 · Validation & iterations
HOW I VALIDATED IT
{{p.cs.testHow}}
{{tk.t}}
{{tk.r}}
The pivot · problem → solution
{{pv.t}}
{{pv.issue}}
{{pv.before}}
{{pv.after}}
10 · Impact & reflections
{{p.outcome}}
What the design holds together
{{fc.v}}
{{fc.l}}
What people said
“{{qt.q}}”
— {{qt.who}}
Reflections
{{ls.t}}
{{ls.d}}